Web Business Development

Below are the major components involved with marketing of your web site. Approximate hours have been assigned to the tasks.

Preliminary keyword research - This is a raw collection of the number of searches conducted for industry terms. Here relevant and irrelevant terms will be discovered and the selection process of the targeted keywords will begin.

Competition analysis - Used to answer the following questions:
· Who are your competitors?
· How competitive are they?
· What terms do they target?

Using the selected keywords, the competition for the terms will be assessed based on the following criteria:

· Pr (page rank - Google's assigned weight to the site scale of 1-10 where higher numbers imply better quality and quantity of links pointing to a site.),
· Links (the raw number of links pointing to a site),
· Pages (some pages are counted within the link count. It is important to know how pages are included and the size of the competitor's site),
· Important links (DMOZ and Yahoo directories where inclusion can greatly benefit the ranking of a site),
· and SEO analysis (how well are the competitors sites optimized for the search engines look at title, keywords, and internal linking structure).

Site review - Looking at the current state of the website. Checking the same criteria as what was done for the competition analysis. As well a review of web logs to determine how much and where the current traffic is coming from.

Site redesign #1 - Using the keyword research modifications and recommendations to the web site for increased search engine friendliness and ranking will be recommended. Recommendations will include changes to title, text, meta-tags, and links for 5-10 site pages (more pages can be requested at an additional cost based on time required).
This part is a recommendation only. Success will depend on how closely the recommendations are adhered to.

Search engine and directory submissions - The site is submitted by hand to DMOZ, Lycos, Google, ALTavista, and Inktomi. (Paid inclusions can be done at an additional charge. i.e. Yahoo charges $299 US for a site review.)

Site review #2 -Looking at the current state of the website. Checking the same criteria as what was done for the competition analysis. As well a review of web logs to determine how much and where the current traffic is coming from. This review will determine the success of the SEO work and will be useful to determine future tweaking.

(Note: This is not part of the initial fee for marketing but good practice where we follow up on a client's site to make sure that it performs well.)

Our Monthly maintenance package:
Each month work will be done to maintain and improve the web site's ranking and to develop new terms to bring visitors to the site.

Ranking is improved through the following tasks:
Link building: This involves finding suitable link sites and submitting link requests.
Content building: Writing and developing pages within a site. These pages can be used to features new services and products and would be designed to be effective on the
Newsgroup submissions: Writing articles to target new potential clients, which would be posted on newsgroups that are targeted to the product.
Search engine ranking review and resubmission Looking at the current state of the website. Checking the same criteria as what was done for the competition analysis. As well a review of web logs to determine how much and where the current traffic is coming from. This review will determine the success of the SEO work and will be useful to determine future tweaking. Ranking report will be generated.
Newsletter maintenance: Developing and writing a monthly newsletter to keep clients informed on new products or web site developments.