Toronto Search Engine Optimization Company
Over the years our Toronto search engine optimization company has seen
SEO become wrongly associated with spam. Global Net Trade in Toronto
Canada hopes to change this misconception about SEO techniques. SEO,
when done properly, works with search engines. SEO really means making
the client's targeted products or services more obvious to the search
engines. This is achieved through strong content and building of online
partnerships. We do not and will not promote the use of so-called "black
hat" techniques like: keyword stuffing, cloaking, doorway pages,
link farms or hidden text.
We look at on-site and off-site factors in order to improve a site's
search engine ranking. We serve all of Toronto with their search engine
On-site SEO ranking factors
On-site factors include text, links (or anchor text), page titles,
ALTernative text (ALT-tags for images), and meta-tags. It is a common
misconception that meta-tags play a large role in determining the ranking
of a website. This is not actually true. Meta-tags are primarily made
up of following: title, keywords., and description. Most search engines
ignore the keywords meta-tags because they have been a source of spam.
However, Google and Yahoo place emphasis on the title meta-tag and the
description meta-tag is what is sometimes used in the snippet that is
shown in their search results. Therefore having a strong description
can be a successful way of encouraging visitors to choose to click your
link as opposed to your competitor's link. We take all of these things
into consideration in order to maximize search engine ranking and clickability
of search engine listings.
Off-site SEO ranking factors
Off-site factors are mainly focused on links. Many search engines look
at links pointing to a site (or inbound links) as a way to determine
the ranking of a site. Not all links are created equally. Google well
establish Pagerank (pr) scale shows the degree of weight it gives to
any practicular link. When we do link building for clients we seek strong
links that can also be potential sources of traffic as well as pr.