Toronto Search Engine Optimization Company

Over the years our Toronto search engine optimization company has seen SEO become wrongly associated with spam. Global Net Trade in Toronto Canada hopes to change this misconception about SEO techniques. SEO, when done properly, works with search engines. SEO really means making the client's targeted products or services more obvious to the search engines. This is achieved through strong content and building of online partnerships. We do not and will not promote the use of so-called "black hat" techniques like: keyword stuffing, cloaking, doorway pages, link farms or hidden text.

We look at on-site and off-site factors in order to improve a site's search engine ranking. We serve all of Toronto with their search engine optimization needs.

On-site SEO ranking factors

On-site factors include text, links (or anchor text), page titles, ALTernative text (ALT-tags for images), and meta-tags. It is a common misconception that meta-tags play a large role in determining the ranking of a website. This is not actually true. Meta-tags are primarily made up of following: title, keywords., and description. Most search engines ignore the keywords meta-tags because they have been a source of spam. However, Google and Yahoo place emphasis on the title meta-tag and the description meta-tag is what is sometimes used in the snippet that is shown in their search results. Therefore having a strong description can be a successful way of encouraging visitors to choose to click your link as opposed to your competitor's link. We take all of these things into consideration in order to maximize search engine ranking and clickability of search engine listings.

Off-site SEO ranking factors
Off-site factors are mainly focused on links. Many search engines look at links pointing to a site (or inbound links) as a way to determine the ranking of a site. Not all links are created equally. Google well establish Pagerank (pr) scale shows the degree of weight it gives to any practicular link. When we do link building for clients we seek strong links that can also be potential sources of traffic as well as pr.