Search engine optimization - SEO Tips

First SEO tip to remember is that there is no magic behind high search engine rankings. The search engines rank sites based on algorithms high give weight to different elements of a web site.

Below is a list of the important elements used to determine ranking:
Inbound link text using keywords in this link text help increase your site's ranking for those keywords. This has lead to Google bombing where sites link to others using silly link text in order to make a statement. The most famous one is the search for "Miserable failure" on Google shows as the top site George Bush's page.
title
meta title
large h1-h2 headings
first sentence of first paragraph
domain name
path or filename
proximity of keywords or phrases
beginning of a sentence
bold or italic text
usage in text
title attribute
ALT tag
meta description
meta keywords

Further Reading
Tracking The Success Of Your Ad Campaigns